Track Record
$3M+ in Ad Spend Managed Across Google, Meta and YouTube
$3M+
Ad Budget Managed
Challenge
Over 10+ years working across Google Ads, Meta and YouTube for businesses ranging from local service providers to national e-commerce and B2B brands, the recurring challenge has been the same regardless of budget size: making sure spend is only scaled once conversion tracking is verified as accurate.
Strategy
Apply the same discipline at every budget level — verified conversion tracking before scaling spend, clear campaign structure aligned to business goals, and reporting tied to revenue outcomes rather than vanity metrics.
As Google's own automation (AI Max, Performance Max, Smart Bidding) has taken on more of the execution, shift focus toward feeding those systems clean data and auditing their output rather than manual bid management.
Execution
Cumulative managed ad spend across accounts has passed $3M — spanning lean lead-generation accounts spending a few thousand dollars a month to larger e-commerce and B2B campaigns with significant monthly spend.
Data
Spend managed: $3M+ cumulative across Google Ads, Meta and YouTube.
Consistent practice across every account: tracking verification before budget scaling.
Result
$3M+ in cumulative ad spend managed across accounts, with the specific results that matter most captured in the individual case studies on this site rather than a single aggregate metric.
Lesson
Scale doesn't change the fundamentals — the accounts that perform best at any budget size are the ones where tracking was trustworthy before spend was increased, not after.
Related: Google Ads →
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