AI Search & GEO
How to Rank in ChatGPT, Gemini and Perplexity (Not Just Google)
Published 22 January 2026 · by Manoj Kumar
It's tempting to treat 'AI search' as a single channel to optimize for, but ChatGPT, Gemini and Perplexity behave differently under the hood — some lean more heavily on live web retrieval, others on periodically-updated trained knowledge, and the balance shifts with every model update.
That means the visibility strategy needs two layers: general entity and authority signals that help any model form an accurate, favorable understanding of your business over time, plus content structured for live retrieval where a platform is actively searching the web to answer a query.
The most reliable way to know where you stand is direct testing — running a consistent set of real buyer-intent prompts across each platform and tracking whether, and how, you're mentioned over time.
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Written by Manoj Kumar. Last updated 22 January 2026.
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